Online and phone bank First Direct is already a huge hit with its customers, and frequently tops the charts at the best UK bank for customer services. They’ve released innovative services in the past, including text message banking, and this week, they’ve added yet another good reason for them to be at the top of the charts – the First Direct iPhone App.
This free application allows customers to view account balances, see the most recent transactions, transfer funds to other accounts, and pay bills. The app’s easy-to-use, and it’s free.
First Direct’s CEO had this to say about the launch of this new app:
“This is about our customers, we want them to be proud to say ‘I bank with first direct’. 21 years ago, first direct changed the face of banking when it became the first UK financial institution to allow customers to do their banking whenever they wanted via phone. We were amongst the leaders in taking this experience online and today we continue to innovate. This time it’s about making the banking experience simpler and quicker, allowing our iPhone enabled customers to access key features of our internet banking; whenever they want and wherever they want.”
Boss Matt Colebrook continued: “The iPhone App is as a huge step forward, but it’s just the beginning of our ambitions for mobile banking. Our plans for 2011 are to make our ‘on the go’ mobile service available on other smartphone devices.”